What changes during these 50 years in the industry of advertising? Since almost everyone already make some excellent point and some super awesome comparisons. I’m gonna write something that is kind of different, I’m going to write about the advertising changes in Asia during these past 50 years.

The advertising industry in Hong Kong today can be describe as overwhelming, the reason I said it was overwhelming is because advertisements are everywhere, no matter where you are, you will be expose to the advertising massages, reason being is that out of home media play a major roles in the Hong Kong’s advertising industry, the advertisers there use different ways to advertise their product, from traditional billboards, Bus shelter and public transit to the new media platform such as cellphones and LCD screen place in bus and taxi, people are getting expose to these advertising massage wherever they go. You can't really avoid it, trust me, cause I tried. I still remember one time I was in a taxi ride, and there was this little LCD screen behind the driver's seat (I was sitting in the back) it was showing a 5 second credit car commercial on repeat, so I decide to look out side, and I saw something similar to this:
(is a tutor service ad on the side of a street car):
Seriously, this happened everyday when I was there.
Interesting about this way of advertising is that they start 50 years ago, of cause back then there weren't any cell phone or LCD screen to show the massages, but they were using billboard and signs to advertised like todays, ads are being place everywhere back then, from benches in a temple, buses, street cars to the back of the man pull taxi. These media platforms are still being use today, well beside the man pull taxi.
To me nothing really change much from 50 years ago, except that technology give advertisers more channels to advertise their massage to the consumers. Well, of cause there are some regulations and other things change over the years, but that just how things is.
Here are some old print ads from the 60s in Hong Kong:
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Is a desktop/laptop computer with build in printer from SHARP. |
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Ads for a camera store |
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Ads for a brand that don't make television any more. I think. |
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Take a guess. |
Credit: Thanks to William So that provide me with all these great old photos of Hong Kong ads and street shots back in the 60s. (I still don't know why you would have them)
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Interesting angle for your blog. Thanks for sharing. I enjoyed reading it.
ReplyDeleteWhen I think of markets like China, Hong Kong, and Tokyo this is exactly what I imagined it to be. I wish I could read these languages because when I see this I think that they are all ads, but I'm sure they aren't all ads. Some may be the names of buildings or the name of the bus but they don't look like the English language so I am ignorant and say they are ads. Mr. blog blog blog could you please translate a few of these ads for me.
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