The agency that created the campaign are ARC Worldwide and Leo Burnett.
Here are the ads:
Wednesday, September 29, 2010
Assignment: New Norton Ad Campaign
Symantec has just release a new ad campaign for the 2010 version of their Norton Internet Security Suit. The campaign contain a series of humorous ads that show some of the threats computers face and how Norton Internet Security Suit help to solve them. These ads features celebrities such as David Hasselhoff and Dolph Lundgren, and MMA fighter Kimbo Slice. In the ads these celebrities take up a role as a computers threats and they use random things to represent the things that on the computers that can be a potential target for these threats, such as a magical unicorn represent your online bank account. These commercials are both brilliant and hilarious, it catch the viewer attention and show them what Norton Internet Security Suit has offer to combat these threats.
Subscribe to:
Post Comments (Atom)
Do you think these ads would have been as effective had they used casted actors and not celebrities for this particular campaign? Please comment (and watch grammar when you respond).
ReplyDeleteI think the campaign would still be effective to some degree if they choose to used casted actors, that is because is due to the humorous nature of the campaign, but it won't generate as much buzz as if they used celebrities.
ReplyDelete