Assignment: New Norton Ad Campaign

Symantec has just release a new ad campaign for the 2010 version of their Norton Internet Security Suit. The campaign contain a series of humorous ads that show some of the threats computers face and how Norton Internet Security Suit help to solve them. These ads features celebrities such as David Hasselhoff and Dolph Lundgren, and MMA fighter Kimbo Slice. In the ads these celebrities take up a role as a computers threats and they use random things to represent the things that on the computers that can be a potential target for these threats, such as a magical unicorn represent your online bank account. These commercials are both brilliant and hilarious, it catch the viewer attention and show them what Norton Internet Security Suit has offer to combat these threats.

The agency that created the campaign are ARC Worldwide and Leo Burnett.

Here are the ads: