Hypebeast

hypebeast.com


Hypebeast is an online magazine for streetwear, sneakers and urban fashion. It features daily updated news, features, and editorials. It is also home to over 20 bloggers that write about urban aesthetics. The magazine was originally launched in January 2005 as a Blogspot web log, but moved to its own domain in March 2005. In 2007 it received an average of 100,000 monthly visitors, making it one of the most popular urban fashion publications on the web.[1]

The magazine's stated goal is to be a "one-stop news source for internet-savvy street fashion enthusiasts frustrated with having to browse multiple sites to keep up with the latest information." It has become a major aggregator of urban fashion content on the web, and is the source for many of the images posted on fashion blogs across the web. Format Magazine, another major streetwear publication, alone has used over 600 hypebeast images in its news feed. It has been reviewed by various blogs as one of the most authoritative and user friendly sites of its kind.

Original Meaning of Hypebeast

The name hypebeast is used ironically as the title of the magazine. It originally refers to a streetwear enthusiast who is only interested in having the latest trends. - Wikipedia

I couldn’t write a better description of the site myself so I used wiki to explain the site. Is not because I’m lazy, I just honestly think that they did a way better job at describing the site better than me.

Now let’s talk about this site in my personal opinion. 

Well, I go on this site mainly because it talks about things that I’m interested in, and is relevant to my life, such as music, fashion, tech, design and art. (Yes, I’m a very artistic person in someway.)

Umm, I can’t really think of anything that I want to change on the site, if there is anything that unsatisfied me on the site is that will be the editorial content. Sometimes when they have posts up, they should include more detail and reading on that item or event, and there are very little photography, usually just one picture and thats it, sometime I have to read the comments on the bottom of the post to find out more. Another thing I don’t really like and wish they can remove it, is the Ads by Google banner on the site, it catches my eyes every time I go on it and makes me feel its a cheap site, and it doesn’t work with the design layout of the site at all.

"Why are you doing this?" - William So. "I'm doing this because is an assignment." - I

What changes during these 50 years in the industry of advertising? Since almost everyone already make some excellent point and some super awesome comparisons. I’m gonna write something that is kind of different, I’m going to write about the advertising changes in Asia during these past 50 years. 

The advertising industry in Hong Kong today can be describe as overwhelming, the reason I said it was overwhelming is because advertisements are everywhere, no matter where you are, you will be expose to the advertising massages, reason being is that out of home media play a major roles in the Hong Kong’s advertising industry, the advertisers there use different ways to advertise their product, from traditional billboards, Bus shelter and public transit to the new media platform such as cellphones and LCD screen place in bus and taxi, people are getting expose to these advertising massage wherever they go. You can't really avoid it, trust me, cause I tried. I still remember one time I was in a taxi ride, and there was this little LCD screen behind the driver's seat (I was sitting in the back) it was showing a 5 second credit car commercial on repeat, so I decide to look out side, and I saw something similar to this: 

(is a tutor service ad on the side of a street car): 

Seriously, this happened everyday when I was there.

Interesting about this way of advertising is that they start 50 years ago, of cause back then there weren't any cell phone or LCD screen to show the massages, but they were using billboard and signs to advertised like todays, ads are being place everywhere back then, from benches in a temple, buses, street cars to the back of the man pull taxi. These media platforms are still being use today, well beside the man pull taxi.

To me nothing really change much from 50 years ago, except that technology give advertisers more channels to advertise their massage to the consumers. Well, of cause there are some regulations and other things change over the years, but that just how things is.

Here are some old print ads from the 60s in Hong Kong:

Is a desktop/laptop computer with build in printer from SHARP.

Ads for a camera store

Ads for a brand that don't make television any more. I think.

Take a guess.

Credit: Thanks to William So that provide me with all these great old photos of Hong Kong ads and street shots back in the 60s. (I still don't know why you would have them)

Assignment: New Norton Ad Campaign

Symantec has just release a new ad campaign for the 2010 version of their Norton Internet Security Suit. The campaign contain a series of humorous ads that show some of the threats computers face and how Norton Internet Security Suit help to solve them. These ads features celebrities such as David Hasselhoff and Dolph Lundgren, and MMA fighter Kimbo Slice. In the ads these celebrities take up a role as a computers threats and they use random things to represent the things that on the computers that can be a potential target for these threats, such as a magical unicorn represent your online bank account. These commercials are both brilliant and hilarious, it catch the viewer attention and show them what Norton Internet Security Suit has offer to combat these threats.

The agency that created the campaign are ARC Worldwide and Leo Burnett.

Here are the ads: